You shouldn't need this
We attempt to address the problem in society how we teach women not to do things, instead of teaching attackers not to attack.
AD: Kelly Harrison CW: Paola Bakker
App
We will partner with Google Maps and create a SafeWalk feature by Sabre, highlighting the “safest” walking routes, based on how populated and well lit the area is, how low the crime rate is, and how fast the walk is.
As women, we are taught we shouldn't do tasks so we won't get attacked. With our print we want to hit the social issue of teaching women not to do things versus telling attackers not to be aggressive. You shouldn't have to have this product, but we are here for you if you do.
OOH
Not only will it project a message at night but also act as an emergency call box. There will be a button that will connect you with the closest police department.
